HSBC
The Art of West Side Story
Social/Film
Sponsorship of an iconic musical
We were looking to highlight HSBC’s partnership with Opera Australia, and how they were bringing the iconic West Side Story to Sydney.
Bringing the unsung artists to the fore
To showcase the skills of the Opera Australia team, we shot them painting of the backdrop of the New York Skyline. Using a stop motion camera, we captured the artists at work over nine days. This backdrop was then hung in the HSBC Platinum Hospitality space.
It wrote a new chapter in attendances
It was the most popular HANDA Opera on Sydney Harbour to date with over 65,000 tickets sold in 2024.